Kris Kraves

Senior PR Consultant

With Cogenta since 2008, Kris is a highly accomplished technology PR professional working with startups and established companies across software development, data integration and data prep, cloud computing, AI and machine learning, supply chain, energy/power and enterprise security sectors. She is passionate about identifying clients’ stories and telling them to the audiences they need to reach. Some of the hi and low tech companies she’s worked with include Adobe, Couchbase, eHealth, EMC, GE Digital, GetInsured, HID Global, Hitachi Energy, Hulu, Intego, Lenovo, Lytx, Kong Inc., Nlyte, Quantum, Roambee, Rubrik, Symantec, Talend, Trifacta, Toshiba, Yahoo!. She’s developed impactful media campaigns for B2B and B2C clients securing stories in major press outlets including Associated Press, USA Today, New York Times, Bloomberg, TechCrunch, VentureBeat and SiliconANGLE and trade outlets such as DevOps, Diginomica, InformationWeek, Power Grid International, SD Times, SDxCentral, ZDNet, among others. Kris is obsessed with media relations; if she’s not spending time creating a new media angle for a client, she’s rummaging through top press outlets brainstorming ways to pique a specific editor’s interest.