Senior PR Consultant
Joining Cogenta in 2022, Gina is an accomplished communications professional working with startups and established companies with expertise in technology public relations across the B2B enterprise technologies, spanning AI and machine learning, fintech & insurtech, e-commerce & retail tech, marketing and advertising tech, digital health, and a variety of HR and employee technologies. Companies she’s worked with include HP, Cisco, IBM, VMWare, Good Eggs, Insidesales.com, Yotpo, Informatica, Ten Spot, Glint, Neon, and Addi. She’s developed impactful media and data campaigns for B2B and B2C clients securing stories in major press outlets including TIME, New York Times, Bloomberg, Insider, TechCrunch, VentureBeat, and Forbes. She’s recently secured stories in vertical outlets such as The Financial Brand, The Fintech Times, Fintech Futures, HR Dive, Human Resources Director, Employee Benefit News and BenefitsPro. One of Gina’s favorite PR strategies is creating survey-driven data campaigns that result in compelling narratives for the media, as well as great thought-leadership coverage for her clients.