Case Study:

Supplier.io is the leading data, analytics and SaaS provider of solutions that enable companies to manage, optimize and scale their supplier diversity programs. 

 

Although a growth-stage company with unparalleled data intelligence, Supplier.io had never embraced public relations and was relatively unknown among media, analysts and influencers in the space. Supplier.io partnered with Cogenta to reinforce its thought leadership and increase brand awareness — aiming to claim the company’s rightful spot as a leader in supplier diversity. 

 

Cogenta established media relationships through strategic activations promoting a series of data reports that would generate a consistent stream of coverage and spark conversations in the space. This trove of insights helped secure ongoing byline placements as the team also earned recognition through awards. 

 

In a period of six months, Cogenta secured bylines in trade publications including Supply & Demand Chain Executive and Supply Chain World, as well as more than 20 industry articles highlighting Supplier.io’s data. The company’s business growth and industry excellence was recognized by several awards including the Inc. 5000, Deloitte Technology Fast 500, Supply & Demand Chain Executive Top Supply Chain Projects and the Supply Tech Breakthrough awards.