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Case Study:

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Creating awareness to foster better care,
fuel corporate growth

RethinkFirst is a global software and behavioral health solutions provider for employers, providers, health plans and school districts, specializing in developmental disabilities including autism spectrum disorder. 


RethinkFirst had low brand recognition and few public relations successes before engaging Cogenta, despite being a 14-year-old, private equity-backed company working with one-third of Fortune 100 employers, eight of the nation’s largest school districts and a rapidly growing roster of providers and health plans.


Cogenta helped put RethinkFirst on the map by centering a communications program around thought leadership and strategic industry analyst relations. Cogenta helped RethinkFirsup its game as an industry information resource with a survey that identified the impact of declining mental health in children on working parents. The survey's release resulted in 14 stories.


In their first year of engagement, Cogenta secured 14 bylined article placements, six podcast interviews, 29 media hits, seven awards including the EBN Excellence in Benefits Awards, BenefitsPro Luminaries, FierceHealthcare Innovation Awards and the Inc. 5000. The company was also spotlighted in analyst reports from IDCFrost & Sullivan and Forrester.

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