Case Study:

Creating a new category + owning it

Founded in 2014 on the heels of the JOBS Act, CrowdStreet is a high-volume crowdfunding platform that connects accredited investors to commercial real estate opportunities. Cogenta came on for the launch and early stages of the company, challenged to establish brand recognition and trust in this new marketplace. We nurtured media relationships and positioned CrowdStreet’s innovative founders as fintech experts. Today, CrowdStreet is the nation's largest online real estate investing platform, with more than $2.8 billion invested across 580 deals. It was named the “Best Overall Real Estate Crowdfunding Site” by Investopedia for 2021 and 2022.

Length of partnership: 4 years

Highlights

“Crowdfunding Is Opening Investment Doors,” The Wall Street Journal
“CNBC Crowdfinance 50 Index: 50 Largest Capital Commitments by Private U.S. Companies Listed on Crowdnetic,” CNBC
"How to Buy a Piece of Manhattan for $10,000," CNBC
“Real Estate and Crowdfunding: A New Path for Investors,” Investopedia