Case Study:

Building a proactive PR campaign that keeps paying off

Carrum Health developed the first-ever digital marketplace that enables employers to purchase healthcare services directly from top providers for better, more cost-effective care. Cogenta helped Carrum Health strengthen its connections with reporters at top-tier outlets, building relationships and filling a funnel of consistent coverage in Bloomberg, Business Insider, TechCrunch, Fierce Healthcare, Modern Healthcare, Becker’s Hospital Review, Benefits Pro, Employee Benefit News, Fortune, Kaiser Health News, CB Insights and more.

Length of partnership: 5+ years

Highlights

“A Cost-Saving Healthcare Startup is Tapping Hinge to Simplify the Digital Health Boom for Big Companies,” Business Insider
“Connecting Employer Healthcare Plans to Surgical Centers of Excellence Nets Carrum Health $40 Million,” TechCrunch
“Employers Cut Health Costs with Incentives for Patients, Doctors According to Rand-Carrum Research,” Bloomberg