Case Study:

BenchIQ is an AI-powered judicial intelligence platform trusted by top AmLaw firms to tailor litigation strategies to the individual judge. The company was founded by pioneers from ROSS Intelligence and a former partner at Kirkland & Ellis, giving them an unparalleled blend of technical and deep legal domain expertise. As they prepared to announce their $5.3 million seed funding, co-led by Battery Ventures and Inovia Capital, the challenge was to prove their proprietary value amidst a rapidly crowding legal AI market. Cogenta partnered with BenchIQ to carve out a distinct, defensible “Judicial Intelligence” category that bypassed generic “Legal AI” add-ons to existing platforms. 

 

Ahead of the announcement, we executed a broad, multi-sector media strategy, pitching extensively across leading tech, legal, business, and AI publications to validate the company’s market impact with proof points like securing four of the top five AmLaw 200 firms as customers. This approach successfully framed the funding as an investment in a mission-critical technology rather than just a commodity LLM wrapper.

 

Crucially, the funding announcement was executed as a single, unified narrative of BenchIQ's product momentum, positioning their expansion plans and advancing their proprietary AI agents as essential proof points. This unified approach demonstrated that capital was being deployed to deliver tangible, new legal capabilities, sustain market confidence, and secure crucial feature coverage across AI, business, tech, and legal outlets.

 

The result: An interview and feature in Business Insider, followed by a sustained presence in the AI, tech and legal press, cemented BenchIQ as the category leader in Judicial Intelligence, providing a vital tool that moves litigation strategy from educated guessing to data-driven certainty.